You can see the Burberry Hero campaign on your smartphone here.
The brief
We travelled to Tenerife to shoot the 360 video for the Burberry Hero campaign. The brief for the shoot was to create a 360 video of the beach from the Burberry Hero campaign. This featured the actor Adam Driver – best known for his role in Star Wars as Kylo Ren. Driver fronted the campaign which features him alongside a beautiful horse; running, riding and swimming together.
The shoot and edit
We shot the 360 video at a stunning beach in the shadow of Montaña Pelada – a dormant volcano formed by an underwater eruption. The beach featured bears little resemblance to a tourist beach. The volcanic black sand and rugged rock formations lend it a sense of drama.
We shot the 360 videos over a couple of days, capturing gorgeous light as the sun set over the sea, lighting up the rocks.
The edit required the 360 video to be edited into a seamless clip so the waves would keep rolling in and out in the background of the Burberry Hero microsite.
360 Video as campaign backplate
The 360 video is the backdrop through which all content is delivered to the viewer, and there are multiple features to explore. You can watch the finished film with Adam Driver. You can also view a ‘behind the scenes’ video about the making of the campaign film. There is also a game which relates to the Hero campaign. Plus an interactive ‘find your fragrance’; and a feature which lets you explore the notes in the fragrance. All of these are delivered from the 360 video with its waves lapping at the shore – an animation that’s engaging without being obtrusive.
Find out more
To find out more about our 360 video service, please click here. We’re always happy to talk through potential projects. So, if you have a brief in mind, please do get in touch, we’d be delighted to hear from you.