California Redwoods

Environmental Policy

The purpose of this policy is to ensure that Eye Revolution Ltd is committed to sound principles which minimise climate impact in our operations. This policy applies to all employees, contractors, and other stakeholders of Eye Revolution Ltd.

Policy

We are committed to caring for our environment and ensuring that we keep our 360 footprint as light as we can. We endeavour to both minimize the impact on our local environment and make a positive contribution wherever we can. We take small steps in the belief that they add up to a big difference.

Tackling emissions with 360s

Our business allows people to visit locations virtually. Often this will mean those people avoid travelling altogether. For example, we undertook a project for one of the best-loved brands in retail, where previously, nearly 500 employees would have been flown to China to look around the store. Instead, the 360s functioned as a training tool that was operated remotely, replacing the physical tour entirely. That’s one Eye Revolution photographer in place of 480 employees flying from various locations across the globe.

Taking an average long-haul return journey to China from Europe of 5 tonnes of CO2 (from London, it’s closer to 7 tonnes), then imagine that times 400 – around 2000 tonnes on flights alone for employee visits to this one store. By sending a single Eye Revolution photographer to create a resource instead, the business is reducing their carbon emissions on a single project by 99.65%!

360s can assist businesses in reducing their carbon footprint by allowing customers and employees to view physical sites remotely, removing the need for travel almost entirely.

Marks & Spencer - Shanghai - Visual Merchandising

Reducing our client’s emissions with virtual tours – examples

  • 360s for training where employees view a merchandised showroom online instead of travelling to see it
  • prospective art customers can view an art exhibition virtually without ever travelling to see it in the flesh
  • prospective students selecting their student accommodation on the basis of a virtual tour, instead of visiting in person
  • a kitchen showroom virtual tour is a marketing tool, encouraging prospective customers to visit the showroom in person. However, after this it can then be used as a sales tool – the kitchen designer can talk customers through the 360 tour during the sales and design process online or on the phone instead of a repeat visit to the showroom being required to make selections.

Reduce & Re-use

AreaAims
TransportWe limit business car journeys to essential trips, using public transport when possible. The small and efficient petrol vehicles we use meet a minimum Euro 5 standard and have automatic stop/start to prevent idling in traffic. When we travel on business it often helps others avoid making journeys.
WasteWe run an almost entirely paperless office, including paperless billing for clients. We avoid disposable items and use recycled paper where possible. Paper, packing materials and boxes are re-used or recycled. Old business equipment such as furniture is either sold or donated for re-use. We use rechargeable batteries for much of our equipment. Old camera, computer and electrical equipment which could still be useful to someone is often donated to people in need via local initiatives.

Community Projects

We endeavour to improve our local community, and at intervals we take on an organisation and create a 360 resource for them at no / vastly reduced cost. They are able to use the virtual tours as a marketing tool and further content for their website, without having to fundraise to pay for it. This means that more funds can be channeled directly to the charity’s recipients.

Review and Updates

This policy will be reviewed and updated on a regular basis to ensure its effectiveness and relevance. Employees will be notified of any changes to the policy.

Date of Last Review: 8 January 2025