The new Jaguar F-Type Coupé is certainly a captivating car. A modern day supercar with its roots stretching back to the legendary E-Type of the 1960’s.
Eye Revolution were delighted to be asked to create a high resolution interactive 360 of the stunning cabin as part of Jaguar’s ‘British Villains’ campaign. Here you can see in fine detail the interior of the V8 powered R model of the F-Type Coupé, decked out in Jet and Ivory.
José Mourinho, the Special One, recently became the first UK customer to take delivery of one of these very special cars.
You can see more of our car interoir 360’s by visiting this page
Land Rover unveiled their new long wheelbase Range Rover at the recent Los Angeles International Auto Show. Eye Revolution were asked to produce a high-resolution 360 of the interior of this top-of-the-range luxury car. The long wheelbase offers an additional 7.3 inches of legroom for rear seat passengers to stretch out and enjoy all the luxuries this refined cabin has to offer.
Capturing car interiors to an advertising standard is without doubt the most technically challenging of all 360 photography. The photography and finish is the culmination of many years work to refine the equipment and process. We hope that the results speak for themselves and you enjoy exploring the car. To read more about how we shoot car 360s, please click here.
This interactive 360 works as a multi resolution virtual tour on all devices.
Recently decommissioned, Kingsnorth Power Station stands on the edge of the Hoo Peninsula – a spur of land in Kent separating the Thames and Medway estuaries. Completed in 1973, Kingsnorth once produced power for the London grid – but now the station stands silent. It was designed as a dual-fired station, capable of creating power from oil or coal, though in reality the economics meant that oil was only used as a startup or secondary source. Our 360 photographs serve to create an historic record of the power station at the very end of its life. A fascinating wander through the Kingsnorth takes you from the Bond-esque control room to the vast turbine hall, through the industrial gothic of the boiler firing floor and the epic views from the boiler house roof.
The power station with its towering chimney is an imposing feature in the industrial seascape as seen from the Oakham Ness jetty. The chimney is one of the UK’s tallest structures at 198 metres (650 ft) tall, taller than the BT Tower, Tower 42 and 30 St Mary Axe, and is due to be demolished soon.
In the Long Reach Jetty 360, you will see the ships Vestenhav and Lord Hinton docked, the latter itself a notable ship, recently commemorated in a collection of Royal Mail stamps honouring historic trading ships. The images are best viewed in fullscreen – we hope you enjoy looking through the images and seeing a slice of British industrial history.
The VW Up! brings VW’s upmarket feel to the city car sector. However, the Up! is fun as well as well as offering serious quality. For a recent competition the Up! was filled with (quite literally) a tonne of sweets, and people were invited to guess how many were crammed in. When the door was opened at the end of the shoot we captured the resulting cascade. The image is a single shot, taken with an 80 megapixel camera. You can zoom in and explore the sweet wrappers in fantastic detail.
We are pleased to reveal the interior of the new Jaguar XJ Ultimate – the sports saloon with a wealth of luxury features in the rear cabin. Our seamless 360 allows the viewer to see first-hand some of the features that will make their journey even more comfortable, like ‘airline’ style reclining seats (you will just have to shut your eyes and imagine the massage feature!), increased headroom, high-resolution touch screens and fold-out business tables.
We work hard to achieve absolute perfection in our automotive 360s, the photography and finish is the culmination of many years work to refine the equipment and process. We hope that the results speak for themselves and you enjoy exploring the car.
The Bank of England has allowed access to its hidden treasures, virtually. Eye Revolution were asked to shoot a 360 virtual tour of the Bank, working with Clay Interactive. For the first time we were able to see the vast reserves of gold and banknotes stored in the depths of the bank’s vaults. Other locations within the virtual tour include the Committee Room, Court Room, Dealing Room and the Garden Court.
The Bank of England virtual tour is not available to the general public. We frequently work with clients where security is a sensitive issue. Please contact us should you wish to discuss projects where there may be security concerns.
Very.co.uk wanted to utilise their partnership with Channel 5 and the Celebrity Big Brother house to provide a shop window for their target audience. Eye Revolution was briefed to provide interactive 360 images of 9 areas within the Big Brother house and create an interface that allowed viewers to click on the products and ultimately buy them at Very.co.uk.
The Challenges
In what was the biggest ever product placement deal in the UK, Very.co.uk put over 100 products into the Celebrity Big Brother house. Each 360 image had to have perfect clarity, so the product displayed beautifully, whether that was within a foot of the camera or 20 feet away. The interface needed to feel intuitive for the viewers to easily browse the shop, find products they liked, see information and ultimately click to buy at Very.co.uk.
The Execution
We worked with Very.co.uk’s visual merchandising team to dress the house ready for the the shoot. Once the house was prepared, we shot each of the 9 areas within a few hours. Back in the studio, post production on the images commenced. Simultaneously, we worked with Channel 5 to create an immersive interface which beautifully showcased the products, was easily navigated and minimised the number of clicks it would take for a viewer to buy. The controls were kept simple. We used subtle yet fun pink tags to indicate to the audience which products could be viewed and purchased. The viewer could look around each area, see a product which they liked, click the tag to find out more and then just one click took them to the buying page at Very.co.uk.
The Results
The virtual tour was a key part of the link-up campaign, and helped to directly drive sales: • Very.co.uk’s sales page saw a three-figure percentage increase in sessions and a significant increase in conversion versus other non-traditional selling pages • One product saw increased sales of 1038% (versus the week before) following the placement of the product in the task • There was a 35% incremental impact on sales versus the category average for all Home & Furniture featured • There was an 83% uplift in demand in the clothing category, and a 72% increase in sales of those products featured * Overall sales of products featured in the Big Brother house increased by an average 20%. (Source: Carat)
Awards
2014 UK Sponsorship Awards: winner of the Brand Sponsorship (under £75K) category 2014 Brand Republic Digital Awards: winner of the Retail and E-Commerce category
An exciting commission for Eye Revolution has been the augmented reality virtual tour of the BBC’s new ‘The World’s Newsroom’.
Next to the old Broadcasting House in Portland Place, The World’s Newsroom comprises some of the most advanced technology in the broadcasting world. It is the BBC’s biggest television service and reaches more than 276 million homes, as well as hotel rooms (1.5m), cruise ships, airlines and mobile phone platforms too.
Augmented Reality Virtual Tour
Eye Revolution were commissioned to create an interactive experience to showcase the new facilities to overseas partners. As well as documenting the space itself, we were briefed to capture the studios with presenters Komla Dumor and Babita Sharma broadcasting the news.
The 360 Panoramas are used as a virtual tour for the main web site, an augmented reality app and Gyro Goggles for a truly immersive experience.
Other work for the BBC
We’ve created a variety of projects for the BBC over the years. You may like to check out our TV set virtual tours of the Doctor Who set, or our Tardis virtual tour. We’ve also worked with BBC Studioworks to create tours of their TV studios available for hire.
Arrange a demo
To discuss your virtual tour project please get in touch – we’re always happy to arrange a demo.
Eye Revolution founder Will Pearson’s interactive 360 Shard images are featured in The Guardian today. The interactive interface shows the images in a deep zoom format, allowing users to really get up close and see the detail, as well as click on hotspots and experience an audio journey around London. Click here to view the 360 experience from The Shard (link opens in a new window). This project is no longer available on the Guardian web site.
VistaJet is the world’s fastest growing private aviation company. Their fleet covers the globe and the state-of-the-art planes are equipped for travellers requiring the very best in private jet travel. The brief was to create 360s and interfaces of the fleet that reflected the consistently high quality and luxury of the VistaJet experience. These were for display offline at sales meetings and online as a marketing tool.
The Challenges
Shooting 360s in a confined space such as a car or aircraft, especially one with a multitude of reflective surfaces, is technically highly demanding. Objects and surfaces have to be sharp and flawless whether they’re 30 centimetres or 3 metres away. Everything had to be perfect first time, as of course there’s a cost implication in grounding an aircraft for a photo-shoot.
The Execution
Each aircraft had between 5 and 8 individual 360s. We designed an elegant and easily navigable interface which could be rolled out across the various aircraft, for a uniform brand look and feel. The viewer can use an aircraft floorplan to navigate around the different areas; exploring seating, dining, bathrooms and cockpit. Hotspots highlight particular areas of interest. They can also simply journey through the aircraft by clicking an arrow to move forward into the next area.
Click the links below to take a virtual tour of Vistajet’s private jets (open in new window).
One of our favourite projects of all time was our TV set virtual tour of the Chatsworth Estate, the centrepiece of the hit Channel 4 show that was ‘Shameless’.
We first created a Shameless Virtual Tour back in 2011. The Chatsworth Estate tour was such a success with the Shameless fans that the show’s producer’s later invited us back to add yet more outrageous content for viewers to explore.
Additional areas included extra 360s at The Jockey, the Gallagher’s house, the Maguires and Lillian’s, ahem… place of business.
Sadly Shameless came to an end in 2013 after 11 series, but fans can still explore the tours and have a nostalgic look around the sets.
Why a TV Set virtual tour is worthwhite
Virtual tours make ideal fan content for TV series with locations that viewers may want to explore. Fans can explore the sets in their own time, zooming in to see the detail. There’s extra information they can read to discover more about their favourite series.
The ‘Shameless’ 360 Tours
We were exceptionally lucky to work with a client who was determined to push the boundaries with the virtual tours. The Shameless team absolutely wanted to go to town, and they did this in spades! They even produced bespoke additional content for the tour that would delight the fans. For example, Lillian made a ‘dating’ video just for the tour – along with many more little gems to be found throughout.
Our programmers worked to integrate this content into the tour – ensuring the viewers would take their time exploring, as there was so much to find. We particularly like the info pop-up on the ‘suggestions box’ at Lillian’s massage parlour, which when opened, shows a variety of suggestions received from a variety of characters. The tours made fantastic use of sound and video within the 360 environment. Viewers can discover new features throughout the tours.
Please note that the Chatsworth Estate TV set virtual tour is in tune with the adult nature of the series, and you must be 18 or over to view.
Other TV set virtual tour examples
In addition to the Shameless TV set virtual tour, we’ve created 360s for other series, such as Doctor Who and The Hour. If you’d like to find out more about the shooting process and get an estimate, please do get in touch.
We were delighted to create a restaurant 360 virtual tour for Mr Porter – the premier global online retail destination for menswear. Mr Porter is not simply a retailer; they also offer style advice and a weekly Journal which gives readers insights into cutting edge fashion, leisure, music, restaurants and more. The Brunswick House tour was created for this journal.
Brunswick House
For their feature about London’s hot restaurant, Brunswick House, a stunning 18th century Georgian mansion situated within an architectural antiques salvage yard in Vauxhall, we created an interactive 360° view around the restaurant.
Jackson Boxer
The 360 pictures the proprietor, Jackson Boxer, and features his voiceover discussing Brunswick House. The result is a truly exciting environmental portrait, bringing together the restaurant, the proprietor and discussions on the project in a single interactive format.
Restaurant 360 virtual tour
Why would a restaurant need a virtual tour? We find our clients want to showcase their space. Using the 360 format, they can convey some of the ambience, encouraging diners to visit them. They can also highlight features within the scene, menus can even be viewed or downloaded within the tours. It gives prospective diners that little bit more sparkle, and thus reasons to book.
Please click the button above to be taken to the restaurant 360 virtual tour.
2012 is an exciting year for London, with the Jubilee celebrations, the Olympics and Paralympics. One of the events for London this summer with lasting impact was the launch on 28 June of the Emirates Air line – the first cable car over the Thames, linking North and South London, and Britain’s first urban cable car. The cable car is operated by Transport for London (TFL) and sponsored by Emirates.
Eye Revolution’s Will Pearson was commissioned to undertake the panoramic photography for the launch campaign showing the views that cable car travellers could expect. The ad campaign sees the total domination of all ad spaces within Greenwich Station (you can view this in the 360 above), as well as a widespread media campaign throughout the rest of London and the UK, with National press, outdoor posters, bus stops, direct mail, digital displays, online and more.
The panoramas had to be shot at an incredibly high resolution, which is a technical challenge, and the resulting images can be displayed at massive sizes whilst retaining incredible photographic quality. We hope you enjoy the images and perhaps feel inspired to take the Air Line next time you’re near Greenwich Peninsula in the South or the Royal Docks in the North.
Interactive 360 of the Land Rover Discovery 4 interior. This high-resolution virtual tour allows viewers to explore the car as if they were seated inside it, zooming in to see the incredible detail in the image so they can get a feel of the textures and quality of the car interior.
I was fortunate enough to photograph the amazing panoramas of London afforded by the tallest building in the UK, the Shard, while it was under construction. This wasn’t your standard location to shoot from, on a crane peering out of a building site, and getting up there wasn’t straightforward.
On a cold dark November evening I navigated my way up through the partly constructed levels. I ascended the core of the building in an external lift then clambered up 3 levels of scaffolding before finally scaling the ladder to the lower platform of the crane. It was no easy task just getting myself up there, add in three heavy bags of kit and it all got a little more complicated. Thanks to some very helpful construction workers I managed to get all my kit in place, and in one piece.
You can view the standard 360 on a desktop or mobile, but to see the full Virtual Reality experience, once the tour has loaded into your device click on the headset icon and place your phone in your VR headset.
A recent 360 car interior photography project for Land Rover showcases the new Discovery, and was to run with Land Rover’s main ad campaign.
Eye Revolution’s head photographer Will Pearson has recently been getting inside the Land Rover Discovery 4 – the acclaimed 4×4 which is the hero of the international ‘Been Anywhere Interesting Lately?’ ad campaign. The car is pictured in the desert, jungle and on a mountain, environments which it handles with ease.
Will shot the interiors of the Discovery in several different versions of the car, and the resulting high-resolution 360s feature not only on the Land Rover website, but also in the international banner campaign. We worked hard to integrate the 360 panoramas into the Google DoubleClick Studio template, which we believe was a world-first.
If you’d like to read more about the process for shooting 360 car interior photography, please click here.
In May 2012 The Shard London Bridge will top out and become the tallest building in the European Union. Eye Revolution owner Will Pearson was commissioned to climb to the dizzying 310m peak and capture a 360 panorama overlooking London. It was a challenging shoot (where Will had to signal to the crane driver to get him to turn 45 degrees after each shot!) and technically it’s not a perfect image, but as a unique picture from an incredible location it has received lots of attention from Londoners and people worldwide. In fact, the image received so much attention on Facebook and Twitter that having hundreds of thousands of visitors was a good stress test for our network!
Please click on the FULLSCREEN button for the best viewing experience, and make sure you zoom in and see the detail. For those of you in London, can you see your office or home? We hope you enjoy this unique view of London in 360 degrees.
Here is a Christmas virtual tour to bring a smile to your face – part of a commission for an ad agency’s Christmas card. Early on a cold, damp December morning we invaded Oxford Circus for this guerilla shoot. It was that moment of the early morning when some folk are making their way home after a festive night out or an office Christmas party and others were gearing up for work, kind of like a change of shift. The brief was to capture the Agency’s staff creating a somewhat off-the-wall Nativity scene on Oxford street which would look like and work in a Google Maps environment, a collision of the surreal and the mundane?
It’s been a great year at Eye Revolution and we’d like to take this opportunity to wish you all a Happy Christmas and a Fantastic new year in 2012!
Take a look at the stunning interiors of Broome Hall with these 360 degree virtual tours. Actor Oliver Reed lived here in the 1960’s and the property was used as a location for the film ‘Women in Love’ in which he starred.
TV Set virtual tour takes viewers back to the 1950s within the set of award-winning BBC Drama ‘The Hour’.
BBC Drama: ‘The Hour’
The Hour was a BBC drama which first aired in 2011 on BBC 2. It starred Ben Whishaw, Dominic West, Juliet Stevenson and Anna Chancellor. The series is set around a news and current affairs programme which launches in 1956 during the Suez Crisis. The show captured the spirit of the 1950s perfectly. The sets, costumes and storyline all catapulted the viewers into the chaos and sophistication of that time.
The TV set virtual tour
You can thoroughly explore around the newsrooms in this 1956 TV virtual tour. The period details and props are remarkable. Some are Hornsey Town Hall’s own, and others were part of the set. Details like the Bakelite telephone, the original 50’s stamps, television, files, filing cabinets and old manual typewriter all place the drama perfectly within its time. Our TV set virtual tour gave viewers the chance to engage further with the drama by allowing the viewers to explore areas like the TV set itself, the cutting room and offices.
Hornsey Town Hall
The BBC filmed The Hour at Hornsey Town Hall in Crouch End, North London. Designed by Reginald Uren, the building is a star of 1930s architecture. The Town Hall therefore typifies art deco style with its modernist, almost brutal frontage, Crittall windows and beautiful textures and detailing.
Far East Consortium developed the Town Hall complex, which is now a housing development alongside a community-focused arts centre, co-working space, cafes and a new hotel. In a separate project, we were lucky enough to create a virtual tour of Hornsey Town Hall prior to its redevelopment (which was completed in 2023). Haringey Council ceased to use it as an administrative building in 1965, thus many of the building’s features from this time and prior were still intact when we captured it.
Previously, this page showed a gallery virtual tour of the Turbine Hall at the Tate Modern during an art exhibition for the Unilever Series.
Unfortunately this Tate Modern virtual tour isn’t currently available for public view. We’re sorry to disappoint you, but while you’re here, please do take a look at one of our other gallery virtual tours instead. Click any of the images below to be taken to the tour.
‘Sensing Spaces’ at the Royal AcademyJohn Hoyland – artist’s studio virtual tourMaddox Gallery New York – MikaelB ‘Flow State’ Exhibition virtual tours Soho art gallery virtual tour
Gallery virtual tour advantages
Choosing to create a ‘digital twin’ of an exhibition provides many advantages. It allows the exhibition to reach a much wider audience. Thus enabling those unable to travel for an in-person exhibition visit to explore at their leisure. It adds value to those who are planning on visiting the exhibition, allowing them to plan their visit, read more information about the exhibits and so forth. The can also look back after a visit in-person, to show others or jog their memories about their experience. A gallery 360 tour also creates a permanent archive of the exhibition. This allows staff to view all exhibitions over the years to refer back to, and also to plan future shows.
Museum virtual tour of the RAF Museum at Neatishead (near Horning) in Norfolk. The museum catalogues the history and development of Air Defence Radar since its invention in 1935.
Car virtual tour showing the interior of the new Mercedes C-Class. These automotive virtual tours were created in ultra-high resolution to show the incredible quality and detailing of the C-Class interior. Viewers can scroll around and zoom in at their leisure to explore the car’s features before visiting the dealer showroom to see the car in the flesh.
London Bridge Hospital is a private hospital in London by the banks of the River Thames. They required a selection of virtual tours to display various areas in the hospital. The tours aim to help people choose London Bridge Hospital for their healthcare needs and also ensures that patients feel comfortable, with their surroundings seeming familiar from the virtual tours before they arrive at the hospital for treatment.
Design guru Kelly Hoppen’s house in Notting Hill is on the market for £6m. Here you can tour the house in high-resolution detail and view the creativity and flair which marks this property out as more than a little different.
The Criterion Restaurant is part of London’s literary history, famously acting as the backdrop to the scene where Conan-Doyle had Watson first hearing mention of Sherlock Holmes. It has featured in Betjeman’s ‘The Varsity Students’ Rag'(“I wish you’d seen the rag we had in the Grill Room at the Cri.”) as well as many other works. More recently it was the scene of a dinner in the Batman film, The Dark Knight. Exploring 360 degrees around the glorious Neo-Byzantine restaurant it’s no surprise that the restaurant has formed the setting for so many scenes.
We create luxury property virtual tours, showcasing properties to their best advantage. Each 360 is finely crafted to ensure that the end result looks superb.
The Centurion Building at Chelsea Bridge Wharf commands stunning views over Chelsea Bridge and the River Thames.
If you’d like to know more about our luxury property virtual tours, please do get in touch!
Bradbrook House in a quiet street behind Knightsbridge was originally the school for St George’s Hospital. The virtual tours offer the viewer a glimpse into this striking 2 bedroom apartment.
Virtual tour of designer Tara Bernerd’s £4.95m home overlooking Hyde Park. The property is over 4,000 sq ft and the tours give the viewer an inside look at the spectacularly designed rooms and areas.
Explore 10 Downing Street in this virtual tour. You can also read more about how the virtual tour was created and how they were received.
10 Downing Street Virtual Tour – The Brief
We were commissioned to create a 10 Downing Street virtual tour to give the public a unique glimpse inside No. 10 Downing Street. No. 10 Downing Street is the Prime Minister’s residence and workplace. With its distinctive blackened bricks and glossy black door, it’s one of the UK’s most instantly recognisable buildings. Number Ten was designed by renowned architect, Sir Christopher Wren, in the 17th Century.
The Prime Minister changes, and, along with a new PM, the decor in the study, the portraits on the wall and other alterations to the building take place. Thus the 360 tour would also act as an historic archive, a snapshot of Downing Street at a particular moment in time.
One of the biggest challenges on this project was the requirement to make the virtual tours W3C AAA compliant – the highest possible grade of accessibility. To our knowledge this had never been achieved for a virtual tour before. This did mean some compromises on the way the photography could be displayed, and programming the interface was a very involved process. However, it was fantastic that the client was keen to ensure that everyone could look inside 10 Downing Street.
The shoots were undertaken while the building was in use, and we had to be sensitive about clearing and preparing each room to be shot – having to melt into the background as Gordon Brown swept past being one memorable example.
Security was obviously of great concern and our retouchers had to ensure that views through windows were indistinct and all security features were removed.
The virtual tour lets you stand right outside the famous Number 10 door, taking in the view up and down Downing Street, which is closed to the public. You can take a closer look at the black bricks – these are no longer blackened by London smog but were artificially blackened after the 1960s renovation as people had grown so used to seeing them as black.
Over several years we have created a number of 360 virtual tours. All of these can be viewed in fullscreen for the best visual experience. Each 360 had its own section. Thus you can click pop-ups to discover more about the features in the rooms. Discover more about details such as Pitt the Younger’s desk or the straw-carrying thatcher carved into the plasterwork, commissioned by Margaret Thatcher. Zoom in to see the detail, such as the Union Flag which was carried to the moon and back by Apollo 11!
The Results for 10 Downing Street
Then Prime Minister David Cameron was exceedingly complimentary about the photography when we attended the launch of the new No. 10 website.
A Downing Street spokesperson said:
“For the recent redesign of the Number 10 website we wanted to update our 360 degree tour. Eye Revolution worked with us to redesign the look and feel of the tour and provided new photography for a number of rooms and outside Downing Street. We are very happy with the end result. The photography brings the building to life and Eye Revolution worked with professionalism and speed to turn the photography around at very short notice for us to meet a deadline.”
We hope you enjoy viewing the 10 Downing Street virtual tours as much as we have enjoyed creating them.
Eye Revolution have created a car interior virtual tour for the Mercedes C-Class Estate. The dynamic restyled C-Class estate is displayed in an impressive resolution, allowing the viewer to zoom in and around 360 degrees to really experience the features and comfort of the car interior. The quality of the photography highlights the Mercedes’ finish, from the brushed aluminium accents to the grain of the nappa leather. The car virtual tour gives the viewer the ability to have a thorough look around the car, encouraging them to visit the dealership and take a test drive.
Capturing 360 car interiors is about as complicated as it gets on a 360 virtual tour shoot. Working in a confined space, ensuring that the interior is lit effectively (without burning the paint off the car!). The Mercedes car virtual tour is a composition of over 200 individual photographs ‘stitched’ together to create a single 360 interactive image of the car interior. Post-production can typically take 4 to 5 days to achieve a good finish.
It was great to plan and execute this technically challenging shoot to produce the car virtual tour for Mercedes and we’re very pleased with the results. You can also read more about how we shoot car a 360 car virtual tour here.
We’re very pleased to launch the virtual tours for our Charity of the Year for 2010 – Helen & Douglas House.
Helen & Douglas House in Oxfordshire was the world’s first children’s hospice, and they provide respite care for children and young adults with life-shortening conditions and provide invaluable help for their families. They aim to help all the young people who visit the hospice life life to the full – as they poignantly put it ‘even when that life is short’.
We undertake a charitable project each year, and it was very clear that Helen & Douglas house was not just a very deserving cause, but one who could really utilise a virtual tour. Not only could it allow potential donors to see the amazing work that H&D do, but could also give families the chance to experience the environment before they visit, helping the children to find the surroundings familiar when they arrive.
The virtual tour guides the viewer around the two houses, highlighting important details as they go along – such as the extra-wide corridors especially for the residents’ wheelchair races!
We would urge you to send a donation to Helen & Douglas House so they can continue the great work they do. If you can, please visit the Helen & Douglas House Donation Page.
